Project completed
In house, Foxtel Group.
Role
Define brief, UI Design, Quality Control.
The Problem
The Hubbl sales flow began like many ambitious projects: a promising brief to revolutionise business models that ended up only slightly different from the old one.
The UX was crafted for a ‘pick and mix’ solution, offering access to Foxtel and third-party apps with scalable discounts, account credits, hardware purchases, and offer redemptions. It also supports subscription changes—upgrades, downgrades, cancellations, reactivations—and bundling, all within one template.
When designing the UI, scalability and consistency were priorities. Yet, less than a year after launch, frustration grew. A challenging design QA process and accumulated incremental changes without proper cleanup of the rush to launch left the team increasingly dissatisfied.
My Approach
We were nearing the end of the ‘pre work’ phase of an initiative. UX approval had stalled, with team members struggling to focus beyond the review order page to provide feedback on the user flows. As project management was eager to maintain the timeline, I volunteered to explore solutions that were:
Low cost;
Required minimal or no back-end changes;
Could be delivered within the initiative timeline.
