Having worked across a range of disciplines over the years, I’ve developed a holistic approach to design. My background includes roles as a flash designer/developer, front-end developer, digital designer, and product designer—skills that have added an extra layer of understanding for my clients and employers.
I have experience working across diverse environments: large and small agencies, in-house teams, freelance projects, and contracting positions. I’ve collaborated closely with external agencies, marketing and CX teams, developers (both front and back end), QA testers, product managers, and senior stakeholders.
My broad background includes working in agile environments, partnering with copywriters, and even being seconded as an art director at a client’s office. I’ve independently managed brands and creative directed a corporate rebrand while leading a small design team.
In my current role, I:
Mentor junior and mid-weight employees
Streamline workflows between internal departments
Manage resourcing
Contribute to performance reviews
I’ve refined and implemented design systems at both brand and company levels, driven design documentation, and championed improvements in our design approach. By fostering stronger relationships between product and other internal teams, I’ve contributed significantly to our collective success.
I’ve helped create, launch, and support BINGE, Flash News, and Hubbl from conception through to BAU, while helping grow these products post-launch alongside Kayo Sports.
My design contributions to these products include:
Visual design of product features
Supporting the UX team during high-volume periods
Translating brand elements into our product framework
Exploring optimal content representation across our platforms
Ensuring our product is creatively and accurately portrayed in marketing collateral
If you’d like to connect or discuss potential projects, find me on LinkedIn or email me using the link below.