Having worked across a range of disciplines over the years, I’ve developed a holistic approach to design. My background includes roles as a flash designer/developer, front-end developer, digital designer, and product designer—skills that have added an extra layer of understanding for my clients and employers.
I have experience working in various environments: large and small agencies, in-house teams, freelance projects, and contracting positions. I’ve collaborated closely with external agencies, marketing and CX teams, front and back end developers, QA testers, product managers, and senior stakeholders. My diverse experience includes working in agile environments, partnering with copywriters, and even being seconded as an art director at a client’s office. I’ve managed brands independently and creative directed a corporate rebrand while leading a small team of designers.
In my current position, I mentor junior and mid-weight employees, streamline workflows with internal departments, manage resourcing, and participate in performance reviews. I’ve refined and implemented design systems at both brand and company levels, driven design documentation, and championed changes in our approach to design. I’ve fostered stronger relationships between product and other internal teams, which has been integral to our successes. I’ve helped create, launch, and support BINGE, Flash News, and Hubbl from inception through to BAU, and helped grow all these products post-launch along with Kayo Sports.
My role in the design of these products include the visual design of product features, supporting the UX team when they have overflow, solving how the brand translates into our product framework, exploring how to best represent content on our platforms and ensuring our product is creatively and accurately portrayed within marketing collateral.
If you'd like to get in touch or have a project you'd like to work with me on, find me on linkedIn or email me using the link below.