Axis: EPG
Project completed
In house, Massive Interactive.
Outcomes
Unknown. Project halted during UI Design as the company was purchased by deltatre whom closed the Sydney branch.
Role
UX & UI
An EPG (Electronic Program Guide) helps users browse channels and content, making discovery easier and more informed.
AXIS, a syndicated OTT platform, lacked this essential feature. With the product designer occupied on other roadmap priorities, I stepped in aiming to advance this initiative to ‘Ready for Development’ status. I was briefed to simplify an existing design while suggesting UX improvements that would turn it into a scalable product feature.
PRODUCT GOALS
Avoid royalty payments attached to the horizontal EPG format;
Be able to demo EPG to new and existing clients.
UX GOALS
Clearly show the user what is airing and what is coming up;
Validate the amount of metadata shown to users between devices.
