Melbourne Cup 2015

In house: Merivale.

Brief: Part one - Design a bespoke interface that incorporates a pre-qualifying questionnaire to help users find the style of event to suit their style. Follow the gist of the Merivale What's On page whist injecting a fresher look, nod towards in-venue styling focus on fresh flowers.

Part two - Create example mockups of how Myer branded content could be weaved into Melbourne Cup digital communication.

Project Involvement: UI design of Melbourne Cup interface, design of Myer branded content examples.